Review: Is Google’s New Mobile Sites Certification Worth it?

Google provides a huge suite of products designed to support the digital activities of web developers, Google Analytics, Google Search Console, Google Tag Manager and Google Optimize just to name a few. But did you know that Google also offers certification programs for its major products? Until recently, Google offered certification programs for Google Analytics […] View original post at …

How to Support Your Small Business Clients’ Success with Local SEO

Having worked in marketing for some time now, I’ve become quite familiar with the small business owner mindset: “I want the perfect website. For cheap. And to generate at least 100 leads for my business starting. Right. Now.” That’s a really tall—and, quite frankly, unfair—order to fill. You’re a developer, not a miracle worker. I […] View original post at …

Setting Up Simple A/B Testing With Google Analytics Experiments and WordPress

If you’re anything like me, you obsess over driving more traffic to our websites, which makes complete sense. I mean, what’s the point of spending time and money on your site if nobody sees it? But what about once people have actually reached your site? Are you giving enough thought to what visitors actually do on-site other than having a …

A Comprehensive Guide to Google Analytics and Understanding Your WordPress Site Traffic

Google Analytics is a popular, powerful, and free service you can use to track and analyze your website traffic. If you aren’t already using it, getting started is easy. However, if you’ve never used the program before, it can be a bit intimidating to get started. So let’s fix that. We’ve covered Google Analytics many times on this blog in …