Brand recognition is critical for a company’s website. That’s why you invest so much time coming up with a simple yet bold color palette, consistent imagery, and well-defined brand messaging. The more consistent you are in defining and establishing that identity across your site, the more ingrained it’ll become in your visitors’ minds. But you […] View original post at …
How to Keep Client Feedback in Check (and Protect Your WordPress Business)
Your clients are going to want a say in the work you do. It is their WordPress website, after all. The problem, however, is that sometimes your clients’ feedback isn’t helpful. There are times when their feedback is vague: “I don’t know. I just don’t like the way it looks.” There are times when they […] View original post at …
How to Build Your Online Reputation
Take a look at the three building blocks of any successful online strategy. View original post at Entrepreneur…
20 Lessons I’ve Learned as a WordPress Freelancer
Is freelancing all it’s cracked up to be? Sure, it is! But it takes a lot of hard work. And I should know. I started freelancing in 2004 when I was 20 to help pay for college. My very first paying writing gig was an article for a teen arts magazine about Irish dancing. I’ve […] View original post at …
Shopify Discontinues Its Official Plugin for WordPress
Shopify’s official plugin for WordPress was removed from the plugin directory this week. The plugin allowed users to create “Buy Buttons” for products from their Shopify stores and insert them into WordPress posts and pages using a shortcode. It was built by WebDevStudios and had approximately 9,000 active installations before it was removed. Shopify’s documentation says the plugin has been …
Taking Your Marketing Strategy to the Next Level Might Require a Consultant
Knowing your business doesn’t mean you know how to market your business but there is help available. View original post at Entrepreneur…
12 Best Practice for Super Effective Mobile Call-to-Action Buttons
There are currently about 3 billion smartphone users worldwide. Even if your site only taps into the tiniest fraction of those global users, I’m willing to bet there’s a significant portion of mobile visitors that comprise your overall site traffic. Why do I say this? Because in the U.S. alone, smartphone users access the Internet, […] View original post at …
5 Steps to Getting Your Brand 'Hired' in the Real World
Take, for instance, what happened with Tidy Cats litter. View original post at Entrepreneur…
Google PageSpeed Insights Now Recommending Lossy Image Compression
It’s time to start optimizing your images for lossy compression if you haven’t already because Google PageSpeed Insights has quietly started recommending this form of image optimization. Google has updated the documentation for its popular pagespeed insights tool to include lossy image compression. Fortunately, you can compress the images on your WordPress website and go lossy in just […] View original post at …
WordCamp Europe 2017 Introduces Small Business Sponsorships
WordCamp Europe 2017 organizers are counting down 50 days until the largest planned WordPress event to date. Speaker announcements continue to roll out and the recommended hotels are getting booked up at the height of tourist season. As of yesterday, more than 300 of the 500 tickets for Contributor Day have been claimed. This year organizers are experimenting with sponsor …