It is becoming harder for brands to stay neutral in our hyper-political times.
Up Your Social Media Game By Answering These 8 Branding Questions
Don’t put the social media cart before the brand strategy horse.
Designing B2B and B2C Websites: A Breakdown of the Differences
General best practices for web design are all over the web, but applying those rules to real WordPress sites you’re building is something else entirely. That’s why I tend to write about how to design WordPress sites for different audiences–like designing for global versus local customers, or designing for users based on age. The one-size-fits-all […]
Content Marketing 101: How to Drive Traffic, Win Fans and Get Sales with Your Content
If you run a blog or a website with regularly updated content, then you may not realise it, but what you’re doing is content marketing. You may be reluctant to think of it this way, thinking instead of the craft of your writing or the usefulness of your content to your customers. But if you’re […]
8 Ways You're Destroying Your Personal Brand Without Even Knowing It
Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
WPMU DEV Q3 Roadmap Round-up (This One’s A *Whopper*!)
We’ve turned the corner and the back half of 2018 is already upon us – and your Quarter 3 is looking extra productive thanks to all the improvements coming to your WPMU DEV WordPress Toolkit. We publish an overview of our development plans at the top of each quarter so you can prepare and help […]
5 Branding Tips If You're an Entrepreneur on a Budget
Ever hear of a brand style guide? That’s the very first thing you’ll need.
The 6 Best Facebook Messenger Marketing Tools (& How to Use Them)
In this age of social media, communication between brands and customers has never been more open. Previously, if a customer had a complaint, it could be a burden to get in touch with someone who could help them. Today, many barriers between customers and brands have broken down thanks to social media. Currently, more than […]
Tools to Leverage Artificial Intelligence in Marketing and WordPress
There was a time when the mention of artificial intelligence was met with fear (“Oh no! The machines are gonna take over!”) and apprehension (“Agh! They’re gonna put me out of a job!”) Business owners have quickly discovered that there isn’t much to fear, at least when it comes to leveraging artificial intelligence like machine […]
The Most Common Obstacles to Closing a Sale with Website Clients
Rejection is part of the gig. And you know what? It’s okay if a prospect rejects your proposal, so long as the reason for it is valid. Perhaps your style of communication or work doesn’t blend well with the client’s. Or maybe your pricing is too far out of reach for a company of that […]