Scott Allan shares how he uses his engineering education to inform the way he helps to grow his company’s brand. View original post at Entrepreneur…
How Brands Connect Emotionally With Consumers
Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers. View original post at Entrepreneur…
Closing the Gap Between Brand Promises and Customer Trust
Here are four questions every company should ask before marketing for consumer bucks. View original post at Entrepreneur…
3 Things to Double-Check Before You Hit Send on That Email
These details may seem like common sense, but they’re often easily overlooked when sending out marketing emails. View original post at Entrepreneur…
Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.
Banksy and others demonstrate how to take advantage of this strategic tactic. View original post at Entrepreneur…
3 Reasons Why I Gladly Welcome Competition
When it comes to facing the crowded field, I say: Bring it on. View original post at Entrepreneur…
4 Tips for Launching a Successful Rebrand
A break with the past can be just what the doctor ordered. View original post at Entrepreneur…
All Vodka Is the Same. So Why Is Some More Expensive Than Others?
It’s about what people are really paying for. View original post at Entrepreneur…
Entrepreneur Insider Video of the Week: 3 Surprising Ways to Build Your Brand
Watch this free Entrepreneur Insider session with renowned serial entrepreneur David Meltzer, who will help you build a brand that resonates with your audience. View original post at Entrepreneur…
These Women Entrepreneurs Have Created a Multimillion-Dollar Business by Reinventing Sorbet
The co-founders of Sorbabes emphasize educating consumers about how their product is different than what they’re used to. View original post at Entrepreneur…