It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust.
Making Things Up: Why Fake Words May Be Right for Your New Business Name
By creating entirely new words, you may be able to develop a truly unique name for your business.
Should You Call Out Your Copycat on Social Media?
It’s a splashy way to defend your company, but can it actually help protect it?
Don't Obsess Over the Obstacles, Says the Founder of Schmidt's Naturals
Jaime Schmidt built and sold Schmidt’s Naturals for millions. Her advice: Don’t focus too much on the challenges ahead. Just get going.
A Quick Guide to Protecting the Name of Your Business
Learn about trademarks, copyrights and more.
Why Franchising Is the Future of the Healthy-Fast-Food Movement
Younger generations are on board to eat healthier. In certain parts of the country, it’s just about access to affordable options.
5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic
There’s never been a more crucial time to message your brand carefully.
How Barstool Sports Built Its Brand
Erika Nardini, CEO of Barstool Sports, discusses how her experience with the early days of the internet prepared her to run this fast-growing media brand.
Compiling Your Brainstorming Results into Real Business Names
Here’s one way to take all your business name ideas and narrow your options to something workable.
Why Spelling, Pronunciation and Sound Matter When You Name Your Business
Learn why these three factors can make or break your business.