While 80 percent of brands think they understand their customers’ emotional needs, just 15 percent of consumers agree. Time to get social.
4 Instagram Best Practices for Increasing Sales
Users are shifting from editorial to visual content, which demands a completely new set of best practices for social media marketing.
This Entrepreneur Says He Spends as Much as $200K a Month on Building His Brand
Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing.
Mary Jane: How the Cannabis Industry Can Win Women Over
Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
3 Ways Entrepreneurs Can Build a Successful Personal Brand
Online, founders and entrepreneurs should be themselves and authentically share a personal journey, complete with the mistakes and imperfections that make an otherwise unapproachable businessperson tangible and within reach.
How to Start a Cannabis-Focused Branding and Design Business
Two industry experts give their tips for breaking into this green-hot industry.
How Brands Can Work With Festival Sponsorship
Festivals and sponsors collaborate with each other to create events that help bring communities together.
How to Grow Your Business by Giving Away (Some of) the Profits
Done correctly, setting up a scholarship is both noble and profitable.
How 'Bachelorette' Star Kaitlyn Bristowe Leveraged Reality TV Fame Into Multiple Successful Businesses
Her post-‘Bachelor’ mission is building brands that make women feel empowered.
5 Steps to Take Control of Your Personal Brand
No matter what product or service you sell, as the owner of your business, you’re really selling yourself. Follow these five tips to create a personal brand that connects with customers.