If people don’t know who you are and what you represent, they won’t do business with you.
This Successful Entrepreneur Explains Why You Don't Need Billions to Build a Brand That Hits Home
Walker & Company founder and CEO Tristan Walker says that you will make the biggest impact by creating a company that resonates emotionally with customers
Your Competitive Advantage Is Not Your Product — It's Your Story
Customers aren’t loyal to a product. They’re loyal to what’s behind the product.
How An Odd Macadamia Nut Milk Company Caught Walmart's Attention Without Doing Any Marketing
Milkadamia started as an experiment in coffee shops. It’s now carried by 5,000 stores in the U.S.
How to Differentiate Your Brand With Customers Who Crave Experiences
One hotel brand found its guests want a special experience at each location.
This Cartoonist Uses Social Media to Brighten Days and Build a Global Brand
Artist Liz Climo’s gentle comics about animals and friendship have led to a growing international fanbase.
8 Old-School Branding Techniques That Will Still Work for You Today
The ‘Mad Men’ days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,
3 Ways to Build Your Brand Identity Using Content Marketing
Can your content pass the ‘logo test’? If not, it’ll be just another one of those generic articles that bombard your target audience each day.
When You're Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
This Entrepreneur Built the Hottest Celebrity Spot on the Planet — and a Brand With Staying Power
Andrew Medal chats with Mark Birnbaum about how his global restaurant group has become a Hollywood hotspot, and how to establish a brand that stays on top.