In our latest episode of ‘Tough Love Tuesday’, brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
3 Storytelling Tips for Brands in Emerging Tech Sectors
The brand that tells the best tale will win, so flex your storytelling muscles and get to work.
7 Shortcuts to Build Early Visibility For Your Brand
The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it.
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they’ll give you their business — and their loyalty.
Simple, Actionable Branding Advice for Small Businesses
Make your business stand out from the pack.
3 Moves Snapchat Must Make to Stop Losing the Battle With Instagram for Influencer Marketing Dollars
Snapchat calls itself a “camera company.” No wonder it’s getting crushed in the social media space.
How to Build a Million-Dollar Brand When You're Broke and Living on Your Sister's Couch
‘Fast N’ Loud’ star and serial entrepreneur Richard Rawlings talks about his passion for cars and drive for success.
6 Ways to Earn Consumer Trust in an Untrusting Era
“Fake news” has taken a big bite out of consumer trust in brands. Here’s how to restore it.
The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup.
When you set out to disrupt the status quo, don’t pick a status quo people love.
6 Famous Entrepreneurs Who Show How Your Personal Brand Powers Deal Flow
Your personal brand reflects more than what people think of your product or service, it’s what they think of you, and will determine what your business will really be worth in the end.