Your Facebook cover photo is one of the first things people see when they visit your Facebook Page.
I'm Buying Your Customer Experience, Not Your Product
Whatever you sell, your customers crave empathy above all else and will tell their friends where they get it.
10 Unique Ways to Get Your Name Out There
In this busy world, it’s more important than ever to find unique ways for you and your business to stand out.
The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests
If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
6 Exceptional Examples of Brands Showing Their Customer Appreciation
Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Why This Entrepreneur Scaled Back His No. 1 Product
When Dogfish Head created a hit beer, it did what seemed crazy at the time: It turned down sales.
The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'
Here’s an easy-to-use template to build your winning case, get more customers and bring in more sales.
Keeping SoulCycle at a Sprint and Ahead of the Pack
SoulCycle CEO Melanie Whelan talks about perfecting the customer experience, harnessing your team’s talent and chasing a certain former president.
What to Do When Your Ideal Customer Isn't Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn’t always reflect what’s actually happening in the marketplace.
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company’s brand to reflect your values, vision and purpose. Here’s how.