Quit sabotaging your personal brand with these embarrassing blunders.
Capitalize on Trends But Stand Firm on Your Identity
The goal of capitalizing on hot trends is to strengthen your brand.
What Small Brands Do That Big Names Can't
When customers want to stand out, small brands can cash in.
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, “What does my brand represent?”
3 Lessons to Learn From the Marriott-Starwood Merger
Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
If your brand were a fictional character, what personality traits would he or she display?
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here’s how to make the dream come true.
New Balance Suffers a Brand Mangling 'Whitewashing'
Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.
5 Steps to Creating a Loyalty Building Strategy for Your Business
Building loyalty takes lots of time and patience, but these tips could help streamline the process.
5 Lessons You Can Learn From the Viral Success of Dollar Beard Club
The company has a signature style of coarse humor and satirical tone that has resonated with its customer base.