A new study lays out what companies need to do to retain customer trust. View original post at Entrepreneur…
The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle
Branding experts — and the coffee giant itself — weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast. View original post at Entrepreneur…
Consistency Is Number-One in Branding Your YouTube Channel
Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout. View original post at Entrepreneur…
Labels Truly Matter, Especially to Influencers Such as Amy Schumer — Lessons From This Week's Headlines
Plus: Find ways to relax like Warren Buffett after a long day at the office. View original post at Entrepreneur…
Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative
Who are the right influencers for my campaign, and for my company? View original post at Entrepreneur…
J.K. Rowling's Chair Fetches Eye-Popping Amount at Auction
The author used the chair to write the first two Harry Potter books. View original post at Entrepreneur…
What You Can Learn From 'Glamour's' Brand-Tarnishing Amy Schumer 'Plus Size' Gaffe
First, butt out of the body positive movement if you don’t understand it. Second, never say sorry unless you mean it. View original post at Entrepreneur…
What's Better — Building a Personal or Business Brand? Or Both?
Content-marketing expert Salma Jafri helps you weigh the options of brand-building in this YouTube video. View original post at Entrepreneur…
Finding Employee Brand Evangelists
The best people to speak for your company may already be on your payroll. View original post at Entrepreneur…
4 Ways to Protect Your Brand Without Involving the Courts
Take action on addressing any negative reviews of your brand or business. View original post at Entrepreneur…