Specialization is better than generalization, Trump teaches us. That’s why white working-class men loved him.
10 Secrets to Master Your Personal Brand
Honing your brand is about taking control of your image and fine-tuning it to reflect who you are.
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
How to Make 'Boring' Industries Exciting Online
Are you in a boring industry? Doesn’t matter. Generating awareness online can work for any industry.
Top Signs Your Brand Strategy Is Losing Focus
How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
Why Your Brand Should Establish a Meaningful Social Purpose
Aligning your social purpose with the identity of your brand will give it vital credibility.
5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
You will never sell yourself more persuasively than your enthused customers can.
The Holiday Marketing Campaign Hall of Fame (Infographic)
See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
EarthLink Helped Bring the Web to the Public. Now It Wants to Be Known for Something New.
We spoke with the company’s CEO, Joe Eazor, about the challenges he faces leading the legacy brand.
11 Common Mistakes You Must Avoid When Building Your Online Brand
Your digital footprint could be the difference between success and failure.