You worked hard to build a good reputation. Your detractors don’t need to do nearly as much to damage it.
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
You want searchers to find your brand specifically, not just the products or services you offer.
3 Things to Know About Writing for Large Publications
Being featured in a large publication will increase your exposure, but it’s not an instant money maker.
6 Tips for Creating a Sexy Logo
Your logo is important. Don’t let an “expert” talk you into something you don’t feel “light” about.
A New Paradigm for Building Customer Trust
How do you build trust among your customers? Follow these critical steps.
3 Crazy-Simple Ways to Make Your Personal Brand Stand Out
Making a name, and an image, for yourself isn’t all that hard. Focus on a few key areas to create a personal brand that stands out — in a good way — from all the others.
Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?
The music streaming platform may be counting on nostalgia to help make an impact in a crowded field.
The 6 Biggest Branding Errors Most Startups Make
Your brand is the sum of everything you do. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand.
How These Franchises are Getting a Second Chance
Customers loved these franchises once before. New owners are betting they will again.