Business owners measure success in many different ways. Use these three tips to help benchmark what success looks like for you.
What's in a Name? In Branding, Pretty Much Everything.
Entrepreneur Network partner Salma Jafri explains how naming your ideas can help them stand out in a crowded market.
The #1 Secret to Building Your Perfect Personal Brand
I’m going to let you in on an insider secret. Brand building is actually a misnomer.
Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer
Take it from the Champ: “If they can make penicillin out of moldy bread, they can sure make something out of you.”
6 Tips for Good Brand Hygiene
Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care
It’s all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image
Alaska’s Virgin acquisition promises a fresh look for the brand, but it doesn’t take a merger to build a strong, successful image.
How to Define and Implement a Social Mission for Your Business
You stand to benefit in terms of visibility, reputation and connections — not to mention the good karma.
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
The airline stands by its old-fashioned stance on attire, but experts say it doesn’t have to. Here’s why.
9 Tips for Creating an Awesome Brand
Building a successful brand is a lot of work upfront and a big payoff ever after.