Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
What Potential Employers Want to Know Most Is Not On Your Resume
You spend hours perfecting your resume only to forget the very next place employers look — the Internet.
7 Ways to Get Your Customers to Actively Promote Your Brand
Brand loyalty is all well and good. But what you want is brand evangelism.
3 Entrepreneurial Lessons from People You Hate to Love
Even celebrities you can’t stand are doing something right that could help you in your business.
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Despite the derisive nature of the current election process, we’re not so bad. Perhaps it’s our brands, big and small, that can make us feel great again.
Hootsuite Founder Talks Good Hustle vs. Bad Hustle, Building a Billion Dollar Brand
Ryan Holmes founded the social media tech company, which now has almost 1000 employees. Here, he shares how he did it and offers advice. Listen up.
Your Brand Is About the Feels
Integrity, reputation, trust and relationships are the components of the emotional side of branding.
6 Popular Services to Sell as a Brand Consultant
These services each offer customers a look into their brand and how it performs against its competitors.
4 Reasons Your Brand Is Behind on Mobile – And How to Catch Up
Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn’t have to be you.
Why You Should Embrace The Power of Thinking Differently
Remember that ‘different’ doesn’t mean ‘bad.’