We had visibility to Prince’s business, because he had scale. But the important work he did was done quietly, just like the entrepreneurs in your community.
3 Ways Businesses Can Profit From Local Outreach
A community outreach program can help your business gain local traction and visibility without a huge investment.
Companies, Clients and Colleges Are Googling You. Now What?
Your online presence is one of the best ways to build identity capital and invest in your future.
What Prince Can Teach All Companies About Rebranding
The recent death of the artist known as “The Purple One” (among other names) offers lessons in the power of image, branding, and adaptability.
Fire Your Marketing Team and Hire Homeless People
A man holding a clever sign reminded me about the power of great copy.
Why It Makes Sense to Build a Brand Around a Singular Idea
Staying very focused on what the company does best — and what makes it different — allows an organization to refine a product and excel.
7 Conferences That Will Level Up Your A-Game
These events do more than just motivate and inspire.
Seeing a Brand 'Probortunity,' Tinder Awards Scholarship to Sorority Girl Penalized for Using the Viral Dating App
‘When we found out what Shannon was going through, we wanted to help and turn the experience into a positive one,’ co-founder and CEO Sean Rad tells Entrepreneur.
Why You Don't Need Kylie Jenner As Your Next Brand Influencer
You may be better off recruiting a prominent blogger or another ‘out-of-the-box’ personality.
If Your Actions Speak Louder Than Words, Survey Says That 88 Percent of Consumers Will Invest In You
Authenticity means everything in branding.