In the fast-paced, cut-throat world of online branding, an app can set you apart. Here’s how.
Hire a Branding Consultant With a Similar Aesthetic to Your Own
Bolanile Maté of Be Better Paris has some tips for those seeking help with branding and graphic design.
3 Critical Ways Your Brand Boosts Your SEO
To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.
What Are the Most Authentic Brands in the World?
A new study lays out what companies need to do to retain customer trust.
The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle
Branding experts — and the coffee giant itself — weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast.
Consistency Is Number-One in Branding Your YouTube Channel
Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
Labels Truly Matter, Especially to Influencers Such as Amy Schumer — Lessons From This Week's Headlines
Plus: Find ways to relax like Warren Buffett after a long day at the office.
Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative
Who are the right influencers for my campaign, and for my company?
J.K. Rowling's Chair Fetches Eye-Popping Amount at Auction
The author used the chair to write the first two Harry Potter books.
What You Can Learn From 'Glamour's' Brand-Tarnishing Amy Schumer 'Plus Size' Gaffe
First, butt out of the body positive movement if you don’t understand it. Second, never say sorry unless you mean it.