No longer can a brand hide behind its company logo and expect to thrive. View original post at Entrepreneur…
At 23, She Started a Side Hustle for 'Quick Money.' Now the Business Brings in More Than $1 Million a Month — and Boasts Celebrity Fans.
Katherine Watercutter, now founder and CEO of activewear brand Gold Hinge, was working as a sales representative in Indiana when she decided to earn some extra cash. View original post at Entrepreneur…
4 Ways Brands Can Educate Their Customers and Win Hearts
Brands should consider adopting these fresh, interactive ways of reaching out to stand out in the digital crowd. View original post at Entrepreneur…
Are You the Face of Your Business? You Shouldn't Be — These 3 Practices Can Help You Change Your Branding
In a smaller organization, the owner is often the “face” of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner’s ability to grow the business and make it sustainable for the long term. View original post at Entrepreneur…
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public. View original post at Entrepreneur…
From Narrow Focus to Broad Success — How to Harness the Power of Niche Branding
Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move. View original post at Entrepreneur…
Why Super Bowl Commercials Are the Ultimate Marketing Play
By studying the tactics of the most impactful Super Bowl ads of the past, companies can strategize how to appeal to audiences of the future. View original post at Entrepreneur…
4 Trends That Are Defining the New Era of PR
PR agencies that embrace these four changes will lead the way in the future. View original post at Entrepreneur…
5 Key Elements of Selling Your Brand to the Media
Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand’s media coverage. View original post at Entrepreneur…
How to Monetize Your Brand and Turn Personal Influence into Profit in 2024
In today’s fast-paced digital world, your personal brand is more than a mere online presence — it’s a valuable asset waiting to be monetized. View original post at Entrepreneur…