A Complete Guide to Email Marketing and Anti-Spam Laws

If you’re an email marketer, there are laws, and they are serious. So, to help you stay out of jail we have put together this article to help you understand anti-spam laws and cover some of the big dos and don’ts of email marketing. There are protocols internationally that help prevent spam when it comes to email marketing. Many of …

How To Set Up A Simple Membership-Only WordPress Site For Free

Learn how to set up a membership area on your website using built-in features of WordPress in this nifty step-by-step tutorial! Let’s say that you (or your client) want to set up a membership area on a WordPress site with little to no money to spend on web development (sounds familiar?) Whenever I hear someone mention that they want to …

Use This Test to Find Out Which Plugins are Slowing Down Your WordPress Site

When clients come to you complaining about a slow WordPress site, or you detect issues on your own using a speed testing tool, it’s important to take action fast. For every second your website fails to fully load, it compromises the user experience and costs you conversions. Let’s say you’ve done everything you can to speed up your client’s WordPress …

How to Improve First Contentful and Meaningful Paint

You’re not optimizing your site to please a stopwatch. You’re optimizing your site for real people. So how can you determine if you’re achieving your goal? You need to include metrics such as First Contentful Paint and First Meaningful Paint in your performance assessment in order to measure how your site is performing from your user’s perspective. Both will tell …

How to Install XAMPP and WordPress on Windows Localhost

Once you’ve experienced speed and reliability, there’s no going back. Remember the era before high-speed internet, when you had to wait for videos to buffer? Awful times. Three cheers for the modern internet speeds! If you’re used to developing your sites on a live server, that’s exactly what shifting to a local development environment such as XAMPP would feel like. …