Should you create a new name for your business or brand or use your personal name? Here are five scenarios in which it makes sense to go with your personal name.
What You Can Learn From Brand Heroes Like Newman's Own, Burt's Bees and Ben & Jerry's
In a world full of brands, which ones stand out the most for consumers? Find out what true hero brands do that distinguish them from the crowd.
How Small Businesses Can Create Big Business Logos
Don’t let the size of your company dictate the power of your brand.
10 rules for successful networking
Networking is built progressively, and you can do it through social networks, especially those aimed at the professional market.
How Working 'Outside' of Your Business Is Key to Running It
Take a fresh look at how you’re seen by your prospective customers.
5 Simple Rules to Boost Your Visual Marketing ROI
Customers understand and remember visual content more than they do text.
Is Launching a New Brand the Right Move for Your Company?
Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision.
The 3 Questions That Will Help You Define Your Brand Identity
Combining mission with brand identity will create the emotional connection you need with your customer.
If You're Using These Marketing Tactics, You're Hurting Your Brand's Credibility
You’ll need good marketing to increase sales in your business, so have a solid strategy.
Here's Why You Should Always Take That Meeting
We cut the excuses that are common in our industry, got off our asses and did the damn thing – and so can you.