Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs. View original post at Entrepreneur…
Branding Boot Camp: What to Do When You're Doing Too Much
Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series to figure out how she can grow her business and what you can do to scale yours. View original post at Entrepreneur…
Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns
You’ll win more business with personalized automated email campaigns — here’s how to do it. View original post at Entrepreneur…
How to Develop a Brand Story That Attracts Great Talent
To recruit top talent, focus on branding. View original post at Entrepreneur…
Here's Why You Shouldn't Design Your Brand for Instagram — and What to Do Instead
Here are steps entrepreneurs need to take to build a strong brand that outlives the Instagram moment. View original post at Entrepreneur…
Disney's Punny Team Up With Solo Cup for the Next 'Star Wars' Movie Is a Good Reminder That George Lucas Made Millions on Licensing
The more experienced entity doesn’t always know best. View original post at Entrepreneur…
Live Events Are the Next Big Thing in Branding
Face-to-face was the first, and is the ultimate, medium for communication. View original post at Entrepreneur…
Eva Longoria: the Best Word for Her Brand Is 'No'
Award-winning actor and serial entrepreneur Eva Longoria moves between industries, constantly looking to challenge the way things have always been done. View original post at Entrepreneur…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business with you. View original post at Entrepreneur…
This Successful Entrepreneur Explains Why You Don't Need Billions to Build a Brand That Hits Home
Walker & Company founder and CEO Tristan Walker says that you will make the biggest impact by creating a company that resonates emotionally with customers View original post at Entrepreneur…