After setting aside his music career, Sean Dowdell wanted to start his own tattoo parlor, but he needed to find a way to make a traditionally lowbrow product appeal to a high-end, but still edgy, audience. View original post at Entrepreneur…
Does Your Company Image Need a Refresh? What to Do When It's Time to Rebrand
Make sure your logo and messaging match who you are right now. View original post at Entrepreneur…
If You're Not Asking Yourself This Simple Question, This Longtime Founder Says You're Toast
Know who you are and what you stand for. View original post at Entrepreneur…
Branding Boot Camp: The Final Result
Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith’s boot camp. View original post at Entrepreneur…
Branding Boot Camp: How to Build a Tactical Marketing Plan
In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy. View original post at Entrepreneur…
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons. View original post at Entrepreneur…
Hilarious YouTuber Mamrie Hart Shares Her Top Creativity Tips
If you feel stuck, take a page out of the multi-talented author and actor’s playbook. View original post at Entrepreneur…
Facebook's Relationship Status With the Public Is 'It's Complicated': What Mark Zuckerberg Needs to Do to Get the Thumbs Up
Facebook needs to stop acting like a platform and start acting like a brand. View original post at Entrepreneur…
Branding Boot Camp: How to Develop Your Brand Strategy
In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co’s Kathleen Griffith to discuss how she can develop her brand positioning — and how you can, too. View original post at Entrepreneur…
To Save Some Cash, Netflix Developed Its Own Font
Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year. View original post at Entrepreneur…