The only way to develop a business style is step-by-step over time. View original post at Entrepreneur…
The 8 Laws of Branding
Eight things you need to do to stand out from the pack. View original post at Entrepreneur…
4 Ways to Reach a New Target Audience Without Abandoning Your Old One
Four strategies to reach a new demographic without changing what current customers already love about your company. View original post at Entrepreneur…
8 Steps to Spice Up Your Brand's Voice (Infographic)
Having a distinct and recognizable brand voice can really give your business a boost. View original post at Entrepreneur…
Put Data Front and Center to Guide Your Rebranding
Ace your rebranding efforts by incorporating data about customers, competitors and yourself. View original post at Entrepreneur…
How I Defined My Brand Language Using This Secret Tool
In our latest episode of ‘Tough Love Tuesday’, brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience. View original post at Entrepreneur…
3 Storytelling Tips for Brands in Emerging Tech Sectors
The brand that tells the best tale will win, so flex your storytelling muscles and get to work. View original post at Entrepreneur…
7 Shortcuts to Build Early Visibility For Your Brand
The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. View original post at Entrepreneur…
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they’ll give you their business — and their loyalty. View original post at Entrepreneur…
Simple, Actionable Branding Advice for Small Businesses
Make your business stand out from the pack. View original post at Entrepreneur…