Bubba’s Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.
How Cameo Survived a Public Relations Nightmare
By confronting the issue head-on, the startup regained its customers’ trust.
Entrepreneur Insider Video of the Week: Use Instagram Stories to Build Your Brand
Watch this free Entrepreneur Insider session with digital marketing expert Jon Horowitz, who will teach you how to attract your ideal audience, boost your engagement and get more conversions via Instagram Stories.
Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands
Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
3 Mistakes to Avoid When Naming Your Business (60-Second Video)
Pick a name that will work now — and in the future.
6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand
“The brand called you” is definitely a thing. What are you, as a business leader, doing to build your “you” brand?
5 Brand Marketing Tips Every Brand Can Learn From the NBA
The NBA has positioned itself for global dominance and there is no reason you cannot steal a page from their book.
8 Simple Ways to Make Social Media Work for Your Business
Using social media to promote your business doesn’t have to be hard if you just follow these 8 easy steps.
3 Tips on How to Build Brand Partnerships
Here’s how to sell your content without selling out.
Sun-Maid Raisins Has a Bold Plan to Reinvent Itself. (Watch Out, Fruit Roll-Ups!)
The storied company’s new CEO is tackling a big challenge: a recognizable brand but a declining business.