When Dogfish Head created a hit beer, it did what seemed crazy at the time: It turned down sales. View original post at Entrepreneur…
The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'
Here’s an easy-to-use template to build your winning case, get more customers and bring in more sales. View original post at Entrepreneur…
Keeping SoulCycle at a Sprint and Ahead of the Pack
SoulCycle CEO Melanie Whelan talks about perfecting the customer experience, harnessing your team’s talent and chasing a certain former president. View original post at Entrepreneur…
What to Do When Your Ideal Customer Isn't Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn’t always reflect what’s actually happening in the marketplace. View original post at Entrepreneur…
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company’s brand to reflect your values, vision and purpose. Here’s how. View original post at Entrepreneur…
3 Expert Tips for Managing Your Brand Reputation Online
Content is king but no king rules without courtiers. View original post at Entrepreneur…
4 Strategies to Build a Stronger Brand Through Philanthropy
A philanthropic plan can help charities accomplish their missions while growing your company and your brand. View original post at Entrepreneur…
This Serial Internet Entrepreneur Explains How to Find Your Core Message
Scott Duffy and Alan Taylor sit down with Summer Felix to talk about success in business. View original post at Entrepreneur…
Effective Branding Is a Smart Strategy for Improve Your Website's Search Metrics
Making your website appealing to your audience is pretty much the same as making it more appealing to Google. View original post at Entrepreneur…
Classic Tales to Mirror When Telling Your Brand Story
Here’s how to weave your startup journey into an unforgettable narrative. View original post at Entrepreneur…