There are ways to make impactful changes that resonate with your customers without starting from scratch.
How to Charm Rejected Applicants Into Being Brand Ambassadors
Delivering bad news doesn’t require being a mean person.
3 Trade-Show Tips for Meeting the Right People and Make a Memorable Impression
Trade shows are a rare opportunity to gather with everybody you need to meet.
5 Simple Adjustments That Bring In High-End Clients Consistently
Don’t settle for clients who pay late, ask for discounts and deals, waste your time and don’t do the work.
The Top 200 Franchise Brands People Love the Most
Franchising is all about brand power.
Ousted Papa John's Founder Creates Website to 'Save' His Company and Get the 'Truth Out There'
‘The Board wants to silence me. So this is my website, and my way to talk to you,’ John Schnatter says on the site.
How to Make Your Rebrand Boring (In a Good Way)
The most important lesson: Don’t rush a rebrand.
3 Key Factors That Led to Apple Becoming the World's First Trillion-Dollar Company
Apple has never competed on price, yet it is the brand preferred by people across the wealth spectrum.
5 Characteristics Essential for Success as a Cannabis Entrepreneur
Everyone going into the cannabis business is a pioneer and an evangelist for the industry.
How a First Date Led to Multimillion-Dollar Confection Company Sugarfina
Co-founder Rosie O’Neill looks back on the early days of building the brand with her now-fiancé: “All of the stories of how we found this concept are wound up in our love story.”