Facebook needs to stop acting like a platform and start acting like a brand.
Branding Boot Camp: How to Develop Your Brand Strategy
In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co’s Kathleen Griffith to discuss how she can develop her brand positioning — and how you can, too.
To Save Some Cash, Netflix Developed Its Own Font
Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.
Use Your Expertise to Drive Your Brand
A simple and effective way to make your voice heard is to brand yourself as an expert.
4 Proven Ways Successful Freelancers Achieve More Feast and Less Famine
The ebb and flow of paying jobs is the torment of working independently, until you learn the tricks of wooing and keeping clients.
Why Employer Branding Is So Important
Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.
Branding Boot Camp: What to Do When You're Doing Too Much
Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series to figure out how she can grow her business and what you can do to scale yours.
Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns
You’ll win more business with personalized automated email campaigns — here’s how to do it.
How to Develop a Brand Story That Attracts Great Talent
To recruit top talent, focus on branding.
Here's Why You Shouldn't Design Your Brand for Instagram — and What to Do Instead
Here are steps entrepreneurs need to take to build a strong brand that outlives the Instagram moment.