The more experienced entity doesn’t always know best.
Live Events Are the Next Big Thing in Branding
Face-to-face was the first, and is the ultimate, medium for communication.
Eva Longoria: the Best Word for Her Brand Is 'No'
Award-winning actor and serial entrepreneur Eva Longoria moves between industries, constantly looking to challenge the way things have always been done.
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business with you.
This Successful Entrepreneur Explains Why You Don't Need Billions to Build a Brand That Hits Home
Walker & Company founder and CEO Tristan Walker says that you will make the biggest impact by creating a company that resonates emotionally with customers
Your Competitive Advantage Is Not Your Product — It's Your Story
Customers aren’t loyal to a product. They’re loyal to what’s behind the product.
How An Odd Macadamia Nut Milk Company Caught Walmart's Attention Without Doing Any Marketing
Milkadamia started as an experiment in coffee shops. It’s now carried by 5,000 stores in the U.S.
How to Differentiate Your Brand With Customers Who Crave Experiences
One hotel brand found its guests want a special experience at each location.
This Cartoonist Uses Social Media to Brighten Days and Build a Global Brand
Artist Liz Climo’s gentle comics about animals and friendship have led to a growing international fanbase.
8 Old-School Branding Techniques That Will Still Work for You Today
The ‘Mad Men’ days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,