The company has a signature style of coarse humor and satirical tone that has resonated with its customer base. View original post at Entrepreneur…
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
Specialization is better than generalization, Trump teaches us. That’s why white working-class men loved him. View original post at Entrepreneur…
10 Secrets to Master Your Personal Brand
Honing your brand is about taking control of your image and fine-tuning it to reflect who you are. View original post at Entrepreneur…
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians. View original post at Entrepreneur…
How to Make 'Boring' Industries Exciting Online
Are you in a boring industry? Doesn’t matter. Generating awareness online can work for any industry. View original post at Entrepreneur…
Top Signs Your Brand Strategy Is Losing Focus
How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs. View original post at Entrepreneur…
Why Your Brand Should Establish a Meaningful Social Purpose
Aligning your social purpose with the identity of your brand will give it vital credibility. View original post at Entrepreneur…
5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
You will never sell yourself more persuasively than your enthused customers can. View original post at Entrepreneur…
The Holiday Marketing Campaign Hall of Fame (Infographic)
See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year. View original post at Entrepreneur…
EarthLink Helped Bring the Web to the Public. Now It Wants to Be Known for Something New.
We spoke with the company’s CEO, Joe Eazor, about the challenges he faces leading the legacy brand. View original post at Entrepreneur…