Can your content pass the ‘logo test’? If not, it’ll be just another one of those generic articles that bombard your target audience each day.
When You're Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
This Entrepreneur Built the Hottest Celebrity Spot on the Planet — and a Brand With Staying Power
Andrew Medal chats with Mark Birnbaum about how his global restaurant group has become a Hollywood hotspot, and how to establish a brand that stays on top.
Stop Calling Yourself the 'CEO' and Start Telling People What You Do
Whatever your fancy job title, you are what your company does.
Today's Savvy Branding Mixes Traditional and Modern Brand Strategies
Grow your brand in 2018 by focusing on authenticity and consistency
5 Reasons Personal Branding is Non-Negotiable for 2018
Personal banding is content you can control. So, get out there and control it.
12 Ways to Elevate Your Personal Brand in 2018
Tips you can use next year to build your brand.
These Are the Secrets to a Successful Twitter Campaign
And check out the brands that scored big this year.
15 Lessons From This Year's Online Wins, Scandals and Top Videos, Tweets and Instagram Posts
These top moments reflect larger cultural trends that anyone building a brand can tap into.
This Pro Wrestler Turned Cannoli Baker Shows How Small Businesses Can Leverage Themselves Against the Competition
There are plenty of things small businesses can offer their customers that big businesses can’t.