One lesson is that the founder of the brand — unless we’re talking Steve Jobs — shouldn’t become the face of the business.
Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018
Creating a compelling vision — and expressing it well — is key to capturing your place in the market.
Is Sending Out a Press Release Really Worth the Money?
The press release industry generates a lot of money-but it might not hold any value for your business.
How Venus Williams Is Serving Up Her Entrepreneurial Dreams
Tennis trained her to be a one-woman, hyper-focused, do-it-all-yourself machine. But as she’s discovering, entrepreneurship requires more balance.
Why You Should Hire One of These People to Tell Your Brand's Story
Veterans are geniuses at storytelling.
This Jewelry Maker Who Sells Made-to-Order Pieces Developed Her Brand Through Posting to Instagram
Jess Hannah has more than 212,000 followers after doubling down on her business making ‘jewelry for how it should be worn: never taken off.’
4 Online Tools to Help Amplify Your Personal Brand
A strong personal brand makes everything easier.
20 Tips to Organically Market Your Brand on Instagram (Infographic)
The world’s biggest brands are marketing with Instagram, and you can, too.
6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors
The best way to get more customers is to be introduced by your current customers.