Four strategies to reach a new demographic without changing what current customers already love about your company.
8 Steps to Spice Up Your Brand's Voice (Infographic)
Having a distinct and recognizable brand voice can really give your business a boost.
Put Data Front and Center to Guide Your Rebranding
Ace your rebranding efforts by incorporating data about customers, competitors and yourself.
How I Defined My Brand Language Using This Secret Tool
In our latest episode of ‘Tough Love Tuesday’, brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
3 Storytelling Tips for Brands in Emerging Tech Sectors
The brand that tells the best tale will win, so flex your storytelling muscles and get to work.
7 Shortcuts to Build Early Visibility For Your Brand
The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it.
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they’ll give you their business — and their loyalty.
Simple, Actionable Branding Advice for Small Businesses
Make your business stand out from the pack.
3 Moves Snapchat Must Make to Stop Losing the Battle With Instagram for Influencer Marketing Dollars
Snapchat calls itself a “camera company.” No wonder it’s getting crushed in the social media space.
How to Build a Million-Dollar Brand When You're Broke and Living on Your Sister's Couch
‘Fast N’ Loud’ star and serial entrepreneur Richard Rawlings talks about his passion for cars and drive for success.