Integrity, reputation, trust and relationships are the components of the emotional side of branding. View original post at Entrepreneur…
6 Popular Services to Sell as a Brand Consultant
These services each offer customers a look into their brand and how it performs against its competitors. View original post at Entrepreneur…
4 Reasons Your Brand Is Behind on Mobile – And How to Catch Up
Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn’t have to be you. View original post at Entrepreneur…
Why You Should Embrace The Power of Thinking Differently
Remember that ‘different’ doesn’t mean ‘bad.’ View original post at Entrepreneur…
I'm a Huge Prince Fan and Went to Parties at Paisley Park. But Now I Understand How Perfect an Entrepreneur He Really Was.
We had visibility to Prince’s business, because he had scale. But the important work he did was done quietly, just like the entrepreneurs in your community. View original post at Entrepreneur…
3 Ways Businesses Can Profit From Local Outreach
A community outreach program can help your business gain local traction and visibility without a huge investment. View original post at Entrepreneur…
Companies, Clients and Colleges Are Googling You. Now What?
Your online presence is one of the best ways to build identity capital and invest in your future. View original post at Entrepreneur…
What Prince Can Teach All Companies About Rebranding
The recent death of the artist known as “The Purple One” (among other names) offers lessons in the power of image, branding, and adaptability. View original post at Entrepreneur…
Fire Your Marketing Team and Hire Homeless People
A man holding a clever sign reminded me about the power of great copy. View original post at Entrepreneur…
Why It Makes Sense to Build a Brand Around a Singular Idea
Staying very focused on what the company does best — and what makes it different — allows an organization to refine a product and excel. View original post at Entrepreneur…