Here are the strongest brands in franchising for 2017, ranked.
Long Live the King: How Today's Entrepreneurs Can Follow Elvis Presley's Ingenious Business Playbook
What can my fellow entrepreneurs learn from Elvis? Turns out, lots.
The Psychology of Brand Loyalty: 5 Key Takeaways
Is brand loyalty dead? Nope, not from this contributor’s perspective.
Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make
Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
How to Make Your Facebook Cover Photo Stand Out
Your Facebook cover photo is one of the first things people see when they visit your Facebook Page.
I'm Buying Your Customer Experience, Not Your Product
Whatever you sell, your customers crave empathy above all else and will tell their friends where they get it.
10 Unique Ways to Get Your Name Out There
In this busy world, it’s more important than ever to find unique ways for you and your business to stand out.
The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests
If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
6 Exceptional Examples of Brands Showing Their Customer Appreciation
Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Why This Entrepreneur Scaled Back His No. 1 Product
When Dogfish Head created a hit beer, it did what seemed crazy at the time: It turned down sales.