Here’s an easy-to-use template to build your winning case, get more customers and bring in more sales.
Keeping SoulCycle at a Sprint and Ahead of the Pack
SoulCycle CEO Melanie Whelan talks about perfecting the customer experience, harnessing your team’s talent and chasing a certain former president.
What to Do When Your Ideal Customer Isn't Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn’t always reflect what’s actually happening in the marketplace.
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company’s brand to reflect your values, vision and purpose. Here’s how.
3 Expert Tips for Managing Your Brand Reputation Online
Content is king but no king rules without courtiers.
4 Strategies to Build a Stronger Brand Through Philanthropy
A philanthropic plan can help charities accomplish their missions while growing your company and your brand.
This Serial Internet Entrepreneur Explains How to Find Your Core Message
Scott Duffy and Alan Taylor sit down with Summer Felix to talk about success in business.
Effective Branding Is a Smart Strategy for Improve Your Website's Search Metrics
Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
Classic Tales to Mirror When Telling Your Brand Story
Here’s how to weave your startup journey into an unforgettable narrative.
3 Keys to the Right Domain Name for Building a Brand
In a changing internet environment, new generic top level domains are on the rise. Here’s how to snag one that’ll make an impression.