It’s what every consumer should hear whenever and wherever they encounter your product or service.
Why I Am Killing a Startup That Has Over 100,000 Customers
Having sold a startup for $1 million, this founder knows the importance of looking past short-term success.
Instagram Analytics: Which Metrics Really Matter?
These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.
5 Steps to Becoming a More Recognizable Brand
Grow your business with these simple tips.
What Gary Vaynerchuk Learned by Experimenting on Himself
Gary Vaynerchuk is half man, half brand, half digital experiment. And somehow, that all adds up.
Don't Just Sell a Product, Sell an Idea
The founders of Motto chat with Mario Armstrong about the importance of investing in your business idea.
Why It's Important to Build a Personal Brand — and How You Can Do It
Make your social brand authentic and fun and your audience will notice.
5-Step Guide to Crowdsourcing Like a Pro
Make sure your audience loves your product before you even make it.
3 Ways to Use Images to Elevate Your Business
Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge.
Don't Obsess Over the Competition
Valeria Basso, owner of Symphonic Communications, says that you always need to do work that you believe in because it can reflect who you are.