Branding expert Boulanile Mate explains how even newer, non-luxury companies can use this age-old marketing technique. View original post at Entrepreneur…
Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.
Project Rock ‘is designed to help people everywhere achieve their goals.’ View original post at Entrepreneur…
5 Marketing Takeaways From Trump's Campaign
Content is important but stop thinking it’s king. Timing, context and presentation can win attention regardless of message. View original post at Entrepreneur…
5 Tips From Experts for Creating a Distinctive Brand
Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses. View original post at Entrepreneur…
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
She is looking to take your questions PR, brand messaging, marketing and advertising. View original post at Entrepreneur…
7 Ways to Attract Millions of People to Your Brand
The better your marketing message is, the hungrier people will be for your products and services. View original post at Entrepreneur…
The 6 Biggest Mistakes to Avoid When Building a Brand
When it comes to branding decisions, sometimes one bad mistake can derail even the best idea. View original post at Entrepreneur…
Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview
A profile of Steinem in the spring catalog led to vocal protests from customers who disagree with the feminist icon, but now more people are angry after the company’s apology. View original post at Entrepreneur…
How to Take Over the Internet and Become a Social-Media Celebrity
With 9 million Vine followers, 8 million Facebook followers and a growing Snapchat kingdom, Logan Paul was one of the most watched people on social media last year. View original post at Entrepreneur
Why J.Crew Is Not a Cult Brand
Branding expert Boulanile Mate tells us why the president of the clothing company picked the wrong time to make the shift to cult branding. View original post at Entrepreneur