Alaska’s Virgin acquisition promises a fresh look for the brand, but it doesn’t take a merger to build a strong, successful image.
How to Define and Implement a Social Mission for Your Business
You stand to benefit in terms of visibility, reputation and connections — not to mention the good karma.
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
The airline stands by its old-fashioned stance on attire, but experts say it doesn’t have to. Here’s why.
9 Tips for Creating an Awesome Brand
Building a successful brand is a lot of work upfront and a big payoff ever after.
How to Build a Brand That Stands the Test of Time
Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
What Potential Employers Want to Know Most Is Not On Your Resume
You spend hours perfecting your resume only to forget the very next place employers look — the Internet.
In Case You Missed It – Issue 9
photo credit: Night Moves – (license) There’s a lot of great WordPress content published in the community but not all of it is featured on the Tavern. This post is an assortment of items related to WordPress that caught my eye but didn’t make it into a full post. Chris Lema Launches Beyond Good Chris Lema has launched a new …
7 Ways to Get Your Customers to Actively Promote Your Brand
Brand loyalty is all well and good. But what you want is brand evangelism.
3 Entrepreneurial Lessons from People You Hate to Love
Even celebrities you can’t stand are doing something right that could help you in your business.
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Despite the derisive nature of the current election process, we’re not so bad. Perhaps it’s our brands, big and small, that can make us feel great again.