Donald Trump is the clear winner in social media metrics, but whether that gets him to the White House, or even the Republican nomination, remains to be seen.
How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting
A name or catchphrase could be a brand unto itself for your business — and become a game-changer for you too.
Marie Forleo Spent the Last 17 Years Building a Booming Lifestyle Business
The multimedia maven tells The Pursuit how she became an iconic example of strong personal branding with MarieTV, B-School and more.
A First-Time Entrepreneur at 88, Earl Fultz, Now 91, Says His Business Is the Spice of His Life
Fultz bottles and sells the unique Moroccan spice, cHarissa. Here, he gives advice to aspiring entrepreneurs of all ages.
Here's How These 3 Huge Brands Kill It on Social
Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.
7 Essential Tools for Easily Building Your Personal Brand Online
You might think you’re too busy to keep close tabs on your online persona but your customers will always find the time.
When Mapping Your Growth Don't Assume Price Is Your Big Weakness
Price is the easiest way to compare your product with the competition but it’s just one consideration for your potential customers.
Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.
Branding expert Boulanile Mate explains how even newer, non-luxury companies can use this age-old marketing technique.
Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.
Project Rock ‘is designed to help people everywhere achieve their goals.’
5 Marketing Takeaways From Trump's Campaign
Content is important but stop thinking it’s king. Timing, context and presentation can win attention regardless of message.