In a crowded digital media environment of voluntary engagement, brand storytelling isn’t enough to grab attention. You must approach the story from the right perspective — your customer’s. View original post at Entrepreneur…
Don't Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads
In the minds of most consumers, you’re selling commodities — unless you’ve created a brand distinction. This article will show you how to craft a brand that’s not just known but unforgettable. View original post at Entrepreneur…
When to Know If Rebranding the Right Move For You — and What You Should Focus on When It's Time
Discover if rebranding is what your company needs to work on by asking yourself key questions about why you want to rebrand in the first place and which key areas are most important to focus on, whether that be a refresh, partial or full rebrand. View original post at Entrepreneur…
Why Recent Layoffs and Unaddressed Employee Grief Are Hurting Your Company's Bottom Line
Communication can go a long way in creating trust, stability and vision in an organization’s very unstable time of grief. This will, in turn, improve the company’s bottom line as well. View original post at Entrepreneur…
Why Brands are Becoming the New Badges of Belief and Belonging
Brands have a responsibility that shouldn’t be taken lightly. They can make the world a better place, one brand at a time. View original post at Entrepreneur…
AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding
With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth. View original post at Entrepreneur…
6 maneras de hacer branding para que tu startup destaque en redes sociales
Las redes sociales ofrecen un terreno parejo para que las startups construyan su presencia de marca, pero la alta competencia requiere un enfoque estratégico y simplificado para el branding en las redes sociales. View original post at Entrepreneur…
6 Ways to Ace Social Media Branding for Your Startup
Social media offers a level playing field for startups to build their brand presence, but the high competition necessitates a strategic and streamlined social media branding approach. View original post at Entrepreneur…
2 Grammy-Nominated Musicians Share What They Consider the Greatest Assets to Any Startup
From music to skincare, learn the unconventional journey of Mike Einziger and Ann Marie Simpson-Einziger. View original post at Entrepreneur…
Should Your Brand Embrace Social Issues? Here's What to Consider
When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values. View original post at Entrepreneur…