What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here’s what you need to know.
The Most Successful Entrepreneurs Know How to Say 'No.' Here's the One Exercise You Need to Learn This Skill.
There’s a robust correlation between success and having the ability to say “no” to opportunities that don’t serve you. Here’s how can learn how to master the art of saying “no,” too.
This One Thing Is the Secret to Higher Email Open Rates
Your subject line matters, but it’s not the most important part of your email. Here’s what gets people to open your messages every time.
The Brand Whiz Behind Sun Bum Is Famous For Making Boring Products Fun. Then, This One Stumped Him.
Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.
Why Being Your Own Influencer Is the Key to Success For Entrepreneurs
Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.
Does Your Brand Look too Corporate, or Dated? See How These Brands Leveled Up Their Design.
We live in a time when brands are more visible and visual than ever. Here, six founders explain how they created brand design that stands out.
The Era of Faceless Branding Is Over — Here's Why Modern Brands Fail and Publicity Reigns Supreme in 2024
No longer can a brand hide behind its company logo and expect to thrive.
At 23, She Started a Side Hustle for 'Quick Money.' Now the Business Brings in More Than $1 Million a Month — and Boasts Celebrity Fans.
Katherine Watercutter, now founder and CEO of activewear brand Gold Hinge, was working as a sales representative in Indiana when she decided to earn some extra cash.
4 Ways Brands Can Educate Their Customers and Win Hearts
Brands should consider adopting these fresh, interactive ways of reaching out to stand out in the digital crowd.
Are You the Face of Your Business? You Shouldn't Be — These 3 Practices Can Help You Change Your Branding
In a smaller organization, the owner is often the “face” of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner’s ability to grow the business and make it sustainable for the long term.