Learn why modern PR is so essential for your sales!
5 Ways to Build Brand Customer Trust (and Why It Matters More Than Ever Before)
Marketing is getting harder than ever — but so is being a consumer.
The 11-Step Guide to Crafting the Perfect Media Kit for Startups
Startups face numerous challenges in their quest for success. One of these challenges is standing out in a crowded market and attracting the attention of investors, customers and the media.
Why You Must Understand Visual Literacy to Help Your Brand Grow
Visual literacy can be a powerful tool for an entrepreneur looking to develop their brand. But what exactly does the term mean and how can one become visually literate?
A Video of a Guy Using a Hot Dog As a Straw Went Viral. Now, Oscar Mayer Is Giving Them Away For Free. Here's How to Get Yours.
Guerilla marketing never tasted so sweet…or horrible, depending on how you feel about hot dogs.
To Cement Its Status as the Gold Standard in Music, Rhodes Made a Line of Electric Pianos With Gold-Plated Controllers. They Sold Out in Minutes.
Rhodes celebrated its 75th anniversary by giving their iconic instrument an extreme flashy makeover.
11 Tips to Help Entrepreneurs Master the Art of Self-Promotion
Key marketing tips for bold and brazen entrepreneurs
4 lecciones de marca personal que los líderes pueden aprender de Taylor Swift
Estos son los cuatro pilares de la marca personal de Taylor Swift que los líderes pueden aplicar a los suyos.
4 Personal Branding Lessons Leaders Can Learn From Taylor Swift
Amid the frenzy of Taylor Swift’s record-breaking Eras tour, the author embarks on a quest to secure highly coveted tickets for her daughter. Through the emotion-charged experience, she distills key insights into the world of personal branding, drawing lessons from Swift’s authenticity, adaptability, engagement, and social advocacy that are invaluable for shaping a strong leadership brand.
Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.
Most entrepreneurs are driven to sell their product or service in all conversations, but don’t try doing that when speaking with reporters.