Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully. View original post at Entrepreneur…
How to Find Your Brand Magic and Magnify Your Message
Here’s how to build a unique brand personality that evokes emotions and speaks to conscious consumers. View original post at Entrepreneur…
How Rebooting Past Collections Can Revive a Dormant Luxury Brand
Archives balance past and present and project the luxury legacy into the future. View original post at Entrepreneur…
Why Consistency Is Vital to Your Branding Efforts
As a brand grows, consistency reinforces positive values and builds trust and credibility. View original post at Entrepreneur…
3 Compelling NFT Projects Your Company Can Learn From
From unforgettable cinematic moments to photojournalism at its finest, these three NFT drops can remind businesses how much pictures are worth when they’re inextricably woven into a shared cultural history. View original post at Entrepreneur…
How To Actually Be Your Idealized Brand Persona
Are you the same person on Instagram as you are at the office? Here’s why that question is worth asking… View original post at Entrepreneur…
Fake Accounts and Bots: Is Marketing on Twitter Worth It?
With a user base comprised by seemingly endless fake accounts, should businesses still pursue this platform? View original post at Entrepreneur…
Understanding the Power of Design and Branding
Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective. View original post at Entrepreneur…
How Brands Are Capitalizing TikTok to Win New Audiences
Want to learn how to use TikTok for marketing? There are tons of brands that already use TikTok to grow their audience. Learn more in this post. View original post at Entrepreneur…
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
Love, Lexxi founder Meg Smith wanted to create what was missing: an undergarment brand that valued style, comfort and body confidence. View original post at Entrepreneur…