A logo software is not everyone’s cup of tea. But for some, it’s the next best thing. Here are the merits and demerits of using one.
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
On developing more “human” brands.
Why Earned Media Is the Best Way to Earn Your Reputation
In today’s crowded marketplace, your organization needs to stand out from the crowd.
The Secret Sauce of Brand-First Customer Experiences
How brands can turn customers into raving fans
Don't Change Your Brand Name — Unless You Really Have To
Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
How to Find Your Brand Magic and Magnify Your Message
Here’s how to build a unique brand personality that evokes emotions and speaks to conscious consumers.
How Rebooting Past Collections Can Revive a Dormant Luxury Brand
Archives balance past and present and project the luxury legacy into the future.
Why Consistency Is Vital to Your Branding Efforts
As a brand grows, consistency reinforces positive values and builds trust and credibility.
3 Compelling NFT Projects Your Company Can Learn From
From unforgettable cinematic moments to photojournalism at its finest, these three NFT drops can remind businesses how much pictures are worth when they’re inextricably woven into a shared cultural history.
How To Actually Be Your Idealized Brand Persona
Are you the same person on Instagram as you are at the office? Here’s why that question is worth asking…