Below you'll find a list of all posts that have been tagged as “Business & Marketing”
When we talk about the optimization of web design, much of our focus often goes towards the obvious elements: content, color, sizing, typography, and so on. But as we saw in the analysis conducted on logo optimization, placement also plays an important role in the user experience. In building a website around the user experience, […]
Facebook advertising can get expensive fast and you don’t always get the return on investment that you would like to see. Your page’s engagement isn’t always enough to justify the high cost of the Facebook ads, especially when response rates seem almost random. The question is, do you give up there? You’re not alone. The […]
According to a report released by the Entertainment Software Association in 2015, 42% of people living in the U.S. play video games at least three hours every week. Michael D. Gallagher, the president and CEO of ESA, added that: OK, so it’s important to take note of that statistic since it means that nearly half […]
When you’re new to freelancing, there may be some clients who discover your services through organic web search. But if you’ve been in business for yourself for a little while now, then you know how hard it can be to drum up new business as a freelancer that way. Unless you’ve got a well-known name […]
As cloud-based software, mobile apps, and online chat platforms make it easier to work outside the traditional office, we’re seeing the amount of freelance talent grow. According to a study done by Freelancers Union in 2014, 34% of the American workforce is freelancing. That spells both good and bad news for web developers, and in particular […]
You’ve got a beautifully designed logo. Well done. Now, what do you do with it? Once your high quality logo is designed and ready to go, it should appear on all your branded material, including your WordPress website. Typically, there are three schools of thought as to where logos can go: in the top-left, top-middle, […]
With 21% of U.S. adults now listening to podcasts at least once a month, podcasts have become a popular way for people to stay up-to-date on their favorite topics. Think of podcasts like the audiobook version of articles. You get all the same information you would by reading the original source, except that it’s delivered […]
You’ve done a thorough job optimizing your website for search engines. Your site’s crazy-fast, images look great, and content is tagged for easier scanning. Now it’s time to pay attention to those 155 characters (or less) that will the users. Below is what your page’s and post’s meta description looks like in search. There’s just […]
Flash proposals – we’ve all sent them. You know, when a potential client wants the next steps, more details, a quote, or maybe even a proposal … and you rush to crank out an email that – you think – is all they need to hire you. Such emails work… sometimes. For example, they could […]
Many retailers were unsure of what to expect going into the 2016 holiday season, what with a disruptive national election kicking it all off. The onslaught of political news headlines generated a lot of attention throughout Q4, so it may have been difficult to spot the news that mattered most to retailers. In case you […]
