Below you'll find a list of all posts that have been tagged as “Business & Marketing”
No matter how amazingly equipped your site is to entice, educate, or entertain your visitors, you may still find that it’s not always enough. You do everything you can to maintain consistency and offer a high-quality experience, but sometimes you just want someone to give you the secret to converting more visitors to paying customers […]
If you like ebooks, you can get a boatload of them by signing up for newsletters. That’s because offering a free ebook download as an incentive for signing up for a mailing list is a time-tested strategy to (hopefully) boost mailing list opt-in rates. There’s a good chance you either use this strategy or have […]
You’re in business to cater to your audience, right? In person. Over the phone. Via email. And even passively through your website. Whether they’re prospective customers just checking out your site, loyal subscribers who have yet to purchase anything, or actual paying customers, it doesn’t matter. Every point of contact you have with them counts. […]
Are you starting out working with WordPress and need some guidance? Have you been using WordPress as a hobby but now want to turn it into a full-time job? Or maybe you’re stuck in a career rut and need some help? If you answered “yes” to any of these questions, then our newest course in […]
One topic that comes up time and time again in the comments on our Multisite posts is SEO. People often want to know how running a Multisite network will affect SEO, both for the main site and for other sites or blogs in the network. There isn’t a simple answer to the question “How will Multisite affect my SEO?” The way in …
There are many reasons you might need to migrate a WordPress site – a change of domain name or perhaps moving a blog from a subdomain to a subdirectory. Whatever the reason, it is important to factor in SEO when considering a WordPress migration. But why, exactly, do you need to keep SEO in mind? There are many signals that can affect organic …
So there’s this guy who runs a business. Let’s call him Joe. Joe runs a contest on 99Designs and has shiny PSDs for his soon-to-be-built WordPress site. But he needs a developer and somehow he lands on your portfolio and he likes what he sees. He browses through your website and notices a resource called “How I helped ABC turn …
Figuring out what website visitors really want can be tough. After all, it’s not like you can just grab their attention and ask them for their thoughts, right? Well, actually, you can. Surveys are a tool you can use to stop beating around the bush and just ask for the information you need. While there are many strategies you can …
Pricing is tricky, to say the least. And no doubt you’ve had a similar conversation to this one I had recently with a massively popular (and profitable) blog I wanted to write for: Client: “I’m sorry to break this to you — but you’re nowhere near the $XX rate.” Me: “Thanks very much for your feedback. Much appreciated 🙂 Cheers” …
Let’s face it. WordPress development is not for the faint of heart. Wages aren’t as strong as they are for other types of developers, competition is fierce, and you’re expected to work miracles in minutes — after all, it’s just a simple WordPress website, right? One way to address this conundrum is to simplify your development process by pre-making routine …
