General best practices for web design are all over the web, but applying those rules to real WordPress sites you’re building is something else entirely. That’s why I tend to write about how to design WordPress sites for different audiences–like designing for global versus local customers, or designing for users based on age. The one-size-fits-all […]
What Is a Cognitive Walkthrough and Does Your Site Need One?
There are a lot of ways to test the strengths and weaknesses of a WordPress site. And you should be using as many testing methods as possible both before and after launch to ensure that the user experience is always in good shape. Many of the methods for testing the UX of a WordPress site […]
12 Best Practice for Super Effective Mobile Call-to-Action Buttons
There are currently about 3 billion smartphone users worldwide. Even if your site only taps into the tiniest fraction of those global users, I’m willing to bet there’s a significant portion of mobile visitors that comprise your overall site traffic. Why do I say this? Because in the U.S. alone, smartphone users access the Internet, […]
Where to Put Your Call-to-Actions Buttons? What the Research Says CTAs
When we talk about the optimization of web design, much of our focus often goes towards the obvious elements: content, color, sizing, typography, and so on. But as we saw in the analysis conducted on logo optimization, placement also plays an important role in the user experience. In building a website around the user experience, […]