All that’s required to push your company name to the coveted top rank on search is working at it steadily.
How to Market Your Company Mascot on a Budget
Mascots are perfect social media spokescharacters!
How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting
A name or catchphrase could be a brand unto itself for your business — and become a game-changer for you too.
When Mapping Your Growth Don't Assume Price Is Your Big Weakness
Price is the easiest way to compare your product with the competition but it’s just one consideration for your potential customers.
Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.
Branding expert Boulanile Mate explains how even newer, non-luxury companies can use this age-old marketing technique.
5 Marketing Takeaways From Trump's Campaign
Content is important but stop thinking it’s king. Timing, context and presentation can win attention regardless of message.
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
She is looking to take your questions PR, brand messaging, marketing and advertising.
7 Ways to Attract Millions of People to Your Brand
The better your marketing message is, the hungrier people will be for your products and services.
The 6 Biggest Mistakes to Avoid When Building a Brand
When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.