A case study of how one company turned a sad ad campaign into a winner with staying power. View original post at Entrepreneur…
Everything I Know About Naming I Learned From 'The Simpsons'
The iconic animated comedy can help differentiate between winning and losing approaches to branding. View original post at Entrepreneur…
4 Signs You Need To Realign With Your Brand Values
How to identify if your brand values are still guiding your business and how to recalibrate if they’re not. View original post at Entrepreneur…
Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift
If you can develop a resilient brand as the world has turned upside down, you’ll be well-positioned to thrive when the crisis is finally in the rearview mirror. View original post at Entrepreneur…
Why Global Brands Must Prioritize a Localized Experience
Added reach puts a wealth of opportunities on the table, it also presents new challenges. View original post at Entrepreneur…
4 Ways Brands Can Be Activists for School Safety Right Now
As some U.S. schools return to in-person learning, this is how brands should support students and educators. View original post at Entrepreneur…
Buying Into a Political Brand: 5 Things That Matter to Voters
Voters sift through promises and policies the same way consumers choose which products and services to buy. View original post at Entrepreneur…
5 Branding Tips Every Entrepreneur Needs to Focus On
Effective branding is about much more than just making an impression. Here’s how to build your business by properly developing your brand. View original post at Entrepreneur…
What Vans Can Teach Us About Influencer Marketing
Target relevance + long term collaboration = successful influencer program. View original post at Entrepreneur…
Why Building a Personal Brand Is More Important Than Ever
Creating experiences and being able to influence your customers are the keys to success. View original post at Entrepreneur…