Advice how to create powerful brands in a world with a near-zero attention span. View original post at Entrepreneur…
Three Branding Assumptions to Avoid
It’s critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions. View original post at Entrepreneur…
Why Traditional Luxury Branding Is Out (And What's In) for 2021
People are still spending money, but their hearts are calling the shots. View original post at Entrepreneur…
Why PR Is Fundamental in Scaling Your Business Rapidly
Follow these four principles to transform from a great company to the benchmark in the industry. View original post at Entrepreneur…
5 Fresh Content Ideas for Your Personal Brand
How leaders can cultivate authentic relationships with their tribe right now. View original post at Entrepreneur…
There's No Such Thing as Business as Usual This Holiday Season
Three tips to enhance your brand’s online revenue. View original post at Entrepreneur…
Create an Irresistible and Magnetic Brand Using Storytelling
A case study of how one company turned a sad ad campaign into a winner with staying power. View original post at Entrepreneur…
Everything I Know About Naming I Learned From 'The Simpsons'
The iconic animated comedy can help differentiate between winning and losing approaches to branding. View original post at Entrepreneur…
4 Signs You Need To Realign With Your Brand Values
How to identify if your brand values are still guiding your business and how to recalibrate if they’re not. View original post at Entrepreneur…
Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift
If you can develop a resilient brand as the world has turned upside down, you’ll be well-positioned to thrive when the crisis is finally in the rearview mirror. View original post at Entrepreneur…