Staying very focused on what the company does best — and what makes it different — allows an organization to refine a product and excel. View original post at Entrepreneur…
7 Conferences That Will Level Up Your A-Game
These events do more than just motivate and inspire. View original post at Entrepreneur…
Seeing a Brand 'Probortunity,' Tinder Awards Scholarship to Sorority Girl Penalized for Using the Viral Dating App
‘When we found out what Shannon was going through, we wanted to help and turn the experience into a positive one,’ co-founder and CEO Sean Rad tells Entrepreneur. View original post at Entrepreneur…
Why You Don't Need Kylie Jenner As Your Next Brand Influencer
You may be better off recruiting a prominent blogger or another ‘out-of-the-box’ personality. View original post at Entrepreneur…
If Your Actions Speak Louder Than Words, Survey Says That 88 Percent of Consumers Will Invest In You
Authenticity means everything in branding. View original post at Entrepreneur…
Why Your Brand Really Needs an App (Really)
In the fast-paced, cut-throat world of online branding, an app can set you apart. Here’s how. View original post at Entrepreneur…
Hire a Branding Consultant With a Similar Aesthetic to Your Own
Bolanile Maté of Be Better Paris has some tips for those seeking help with branding and graphic design. View original post at Entrepreneur…
3 Critical Ways Your Brand Boosts Your SEO
To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google. View original post at Entrepreneur…
What Are the Most Authentic Brands in the World?
A new study lays out what companies need to do to retain customer trust. View original post at Entrepreneur…
The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle
Branding experts — and the coffee giant itself — weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast. View original post at Entrepreneur…