“A brand is one of the biggest things you can have in the world, because everything is branded.”
How To Ruin Your Brand (Basically, This Is What You Don't Want To Do With Your Business)
A cohesively, well-marketed mediocre product is more profitable than an obscure brilliant one- that’s just the way it is.
Five Tips For Creating A Successful Freelance Design Brand
Showing expertise in a meaningful way always creates a sense of trust with potential customers.
3 Sure-Fire Ways to Drive More Online Demand for Your Products
Use these three levers to drive the best online traffic to your product pages.
4 Tips to Get Your Brand Communicating Via Video
Here are some tips on how to get started with producing your own video content to promote your brand.
5 Best Practices for Offshoring Your Creative Services This Year
Looking to outsource your creative services this year? Here’s a quick guide to help you get started.
It's a Golden Age for Brands That Fall Into This Category. Does Yours Make the Cut?
In an economic world in which customers seek brands that act on their promises more than ever, it’s critical to fine-tune your mission, values and community connections.
Ready to Expand Your Brand? Don't Make These 4 Critical Mistakes
Make sure you know why you want to expand, make sure you have the cash required to expand — then avoid making these four mistakes.
3 Things a Personal Brand Gives You
Personal branding is about visibility, portability and a platform.
Behind the Scenes of a Company Rebrand
Through the rebranding process, I learned the importance of concepts like company UX.