The founders of theCHIVE give a behind-the-sleeves look at the launch of William Murray Golf.
5 Lessons From the Great Pepsi Shakeup
Hitching your advertising to a trendy topic has great potential, both for better and worse.
How to Create a Standout Personal Brand
Here’s what solopreneurs, influencers and rebels with a cause can learn from TV and radio personality Charlamagne Tha God about standing out, and staying relevant long-term.
3 Lessons in Creating a Winning B2B Brand Voice
B2B brands reap big benefits when they put time and effort into the kinds of customer experience strategies that B2C brands are executing every day.
Taking Your Marketing Strategy to the Next Level Might Require a Consultant
Knowing your business doesn’t mean you know how to market your business but there is help available.
5 Steps to Getting Your Brand 'Hired' in the Real World
Take, for instance, what happened with Tidy Cats litter.
5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big
Sometimes the best way to promote your business is to promote yourself.
4 Simple Tips for Finding Your Brand's Voice
Every company must determine the right tone to set for themselves.
7 Factors That Make a Brand Stand Out
Without a strong brand at the foundation of your campaigns, you’ll just be more white noise to the average consumer.
How Much Should a Quality Logo Really Cost?
Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.